Of Marketing and Analysis

Analysis is one of the most important aspects of a marketing campaign.  Today, marketers have the ability to leverage many of the best practices necessary to collect data; this helps companies to analyze marketing campaigns, and make informed data-driven business decisions (Bruno, 2012).  Campaign analysis and optimization can be categorized into two categories: harvesting of…

A Cake Walk in Marketing

A Cake Walk in Marketing!   Within the grocery store palace known as Wegmans, the bakery section is one of the most divine.  Scattered with an array of cakes, cookies, brownies, and other tasty treats, Wegmans bakery is something worth visiting!  Now, though, it’s time for Wegmans to spread the word on their wonderful creations,…

Marketing 229, Blog One: The Ugg-ly Era

What Happened to the Ugg-ly Era? When I think back to my eighth grade year of middle school, from September of 2009 to June of 2010, there are a few things that come to mind.  First, I think of my love for some of the teachers that I had that year, and then I think…